I’ve said this for the past couple of months, ever since Guardians of the Galaxy started making its presence known with the media, this has been some of the best promotions and marketing I’ve seen with a movie for a very long time. When I attended Philly Comic Con (Wizard World) in June, Marvel had a large green screen and table set up by the entrance. Fans would stand in front of the green screen, have their picture taken, and when they got their print, they would be added in the famous Guardians line-up along with the other characters. Anyone who did this would receive a large, double-sided (light box) Guardians of the Galaxy poster (like the ones that you see in movie theaters). This was all free. Then again a few weeks ago, Marvel released a 17 minute preview of Guardians in many theaters across the nation, giving fans a taste of what’s to come (aside from just showing a few movie trailers on TV). Fans that attended that would also receive a (smaller) poster, but it was an exclusive, something that you couldn’t just buy online. I’ve worked in promotions for several years and whenever I see great marketing, I appreciate what they’re promoting even more. I was already very excited to see Guardians of the Galaxy to begin with and this just whet my appetite for more.

Last night was another great promotion for Guardians. Marvel teamed up with Yahoo!Live to give fans, both in the audience and online, a chance to do a Q&A with the cast, director James Gunn, and even President of Marvel. What made me appreciate this even more was that they did this all through Continue reading →